What is Branding Photography? - Kitchener-Waterloo Headshots Photography
What is Branding Photography? - Kitchener-Waterloo Headshots Photography

Branding photography is the first impression your business makes on anyone who finds you online or in print. That’s a lot of people! So how do you make a great impression on them, if they’re not meeting you in person to experience your fabulous personality? They’re going to spot your photos first. Think of your branding photos as your business’s favourite outfit, the one you wear and feel totally confident in, and the one that really feels like you. Now that’s good branding photography!

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branding, businessErin Wattbranding, headshots, small business
Documenting Your Days During Self-Isolation - Kitchener-Waterloo Family Photography
Documenting Your Days During Self-Isolation - Kitchener-Waterloo Family Photography

One day, we will look back on this time as a crazy memory. And that brings me to the reason for this blog post: why not find your own creative outlet in documenting your days, so that you can vividly remember what this time was like for you and your family?

I’ve got some tips for you that you can put into action today, no matter what camera you’re using or how much photography experience you have. Come along with me and jump into a low-key project of documenting your days during COVID-19.

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photographyErin Wattfamily photos, family, documentary, personal projectsComment
My 2020 Photography Session Bucket List - Kitchener-Waterloo Photography
My 2020 Photography Session Bucket List - Kitchener-Waterloo Photography

2020 is already here! The start of the new year is a great time to take a moment to reflect on the year that’s gone by and set goals for the year ahead. I’ve got lots of exciting things planned for this year, photography-wise, and I can’t wait to share them with you.

One thing I decided to do for this year was make a photo session bucket list. It’s a list of photo sessions that I would love to shoot this year. I’m looking for just the right clients to help me bring these creative dreams to life!

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photographyErin Wattphoto session, photography, lifestyle photography
6 Reasons Why Summer is the Perfect Time for Family Photos - Family Photographer Kitchener-Waterloo
6 Reasons Why Summer is the Perfect Time for Family Photos - Family Photographer Kitchener-Waterloo

Without a doubt, the most popular time of year to book family photos is fall. It’s understandable: the leaves are beautiful, the air is crisp, and holiday cards are just around the corner.

While a session in fall has its own kind of charm, don’t miss out on the advantages that a summer family photography session can offer!

Here are 6 reasons why summer is absolutely the perfect time for your family photo session.

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outdoor session, lifestyle, session styles, photographyErin Wattfamily photos, family session, summer, outdoor, lifestyle, lifestyle photography
An Instant Summer Reading Project? - Family Photographer Kitchener-Waterloo
An Instant Summer Reading Project? - Family Photographer Kitchener-Waterloo

I feel the need…the need to read!

Hands up if you get the Top Gun reference! My favourite maverick (see what I did there?), my daughter, is heading for Grade 2 in the fall, and she worked so hard on her reading and writing skills in Grade 1 that I wanted to come up with something to help us avoid the dreaded “summer slide,” where kids slip in academic ability over the break from school. She loves to be read to, but doesn’t yet love reading out loud herself. She loves to make up stories, but prefers to draw rather than write. So I knew I’d have to be creative to come up with something that would capture her attention and not feel too much like work!

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photography, family funErin Wattfamily, summer, personal projects, instant camera, family funComment
4 Types of Branding Images To Attract Your Ideal Clients - Branding Photography Kitchener-Waterloo
4 Types of Branding Images To Attract Your Ideal Clients - Branding Photography Kitchener-Waterloo

Wondering what kinds of branding images you could possibly use to attract more of your ideal customers and clients? Not sure there’s anything interesting to photograph about what you do? Thinking about a branding session but not sure you need one?

Read on to find out 4 types of branding images that you can use to attract more of your dream clients!

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brandingErin Wattbranding, small business, marketingComment
4 Great Reasons to Choose Newborn Lifestyle Images - Newborn Photography Kitchener-Waterloo
4 Great Reasons to Choose Newborn Lifestyle Images - Newborn Photography Kitchener-Waterloo

Ahhh, the newborn lifestyle! Sleep, eat, poop, repeat, am I right? It’s a snuggly life, but someone’s gotta do it!

But when it comes to newborn lifestyle images, what are we setting out to capture, and how are they different from other newborn images? Not quite documentary, not quite posed, lifestyle images walk a nice line down the middle. I like to think of lifestyle work as you being yourself in good light. In practice, it means we’re setting out to capture everyday moments, sometimes setting them up a little bit as we go to make sure everyone is nicely lit and looking their best.

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lifestyle, session styles, photographyErin Wattnewborn, family photos, lifestyle, babyComment
Sunshine and Gratitude - Kitchener-Waterloo Sunflower Farm Family Photography
Sunshine and Gratitude - Kitchener-Waterloo Sunflower Farm Family Photography

Do you ever have one of those moments or experiences with your family where you just step back and soak in how wonderful the moment is? You forget about any trouble that happened before, or worries you have about what’s ahead, and just savour the moment. There’s always so much to think about, so many distractions and worries. I’m really trying to be more present with my family and less in my head about all of it.

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photography, lifestyleErin Wattfamily session, family photos, family fun, lifestyle photographyComment
The Most Important People - Family Photography Kitchener-Waterloo
The Most Important People - Family Photography Kitchener-Waterloo

“Come on, how about we get a picture with Mom and Dad in it?” I asked, standing on top of the playground climber with the two brothers.

“Yes!” shouted the older brother.

“Yeah, come on!” cheered the younger brother.

“Mom, Dad, come and take a picture with us,” called the older brother.

“A picture with us? Why?” joked the parents.

“Because,” replied the older brother, “you’re the most important people in our lives.”

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photography, lifestyle, family funErin Wattfamily photos, outdoor, playground, family fun, family sessionComment
Over and Over Again (In A Good Way!) - Family Photography Kitchener-Waterloo
Over and Over Again (In A Good Way!) - Family Photography Kitchener-Waterloo

Over and over again. The light switch, the faucet, the stairs; standing, walking, climbing. kids practice and practice until they understand how something works, or succeed at something they want to do. It’s amazing and mundane all at once, isn’t it? Something that seems so everyday to us is endlessly fascinating to a kid.

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photographyErin Wattoutdoor, forest, bridge, family photos, family fun, family, kidsComment